Redza Remee
Redza is the Branded Insights Writer at Carraway & Willow: "Branding humans is bad, bro."
When Redza Remee writes for Carraway & Willow, he speaks as a service provider and not himself. It's the principle that underpins the delivery model that C&W performs:
- We'll interview your people, like a student that should listen closely...
- To then reframe your words in a way that matters to the customer...
- That way, marketing can start with brand capital built on more than just hope.
Great writing should obsess over the world made possible for one person; the one that isn't holding the pen.
On Personal Branding & Authenticity:
I'm a human, don't brand me. I don't believe in authenticity. The logo's meant to separate the work from the people behind it.
My real-self belongs to the people I love, and not the Internet.
Customers come first, we packin' seed.
